Join Us in Welcoming Michael Ballinger to the Team!

We are delighted to welcome Michael Ballinger to the team as our new Sales & Marketing Director. Michael is an accomplished leader with over 30 years of industry experience and will be guiding our sales and marketing strategy across the region.

Throughout his career, Michael has built a strong reputation for driving commercial growth, strengthening customer relationships, and elevating brand presence in highly competitive markets.

His depth of experience and strategic insight will play a key role in advancing our mission to deliver high-quality products, innovative solutions, and exceptional service to customers across Europe. With Michael’s leadership, Peterson Europe is well positioned for continued expansion, stronger partnerships, and sustained long-term success.

Please join us in welcoming Michael to the Peterson Europe team.